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Ethos: Ethical credibility:

ARGUMENT BY CHARACTER
a. Fair, b. Knowledgeable, c. Trustworthy d. Considerate
Used heavily in advertising
Establish goodwill.
SECRET: Show your virtues

Pathos: Emotional appeal: Feelings

ARGUMENT BY EMOTIONS
Feel connected with the persuader.
SECRET: Humor establishes emotional connection

Logos: Analytical approach

ARGUMENT BY LOGIC.
Let go of what you are and what you can become.
Logical appeal. A. thoughtful, b. Good reasons c. Evidence
SECRET: Give concessions to gain trust.

START WITH ETHOS.
Set intent.
Be calm, so you are the emotional role model for everyone to want to emulate.

 

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Best Book Recommendations And Reviews

 

Live life through the lens of others, imagine the impossible. Dwell in books.

The 8 Types Of Hunger And The Art Of Mindful Eating

The 8 Types Of Hunger And The Art Of Mindful Eating

* EYE HUNGER   Eye hunger is triggered by food that you see. It can be other people who are eating, food that you see on the table or counter, seeing adverts, recipes and pictures of food. Other examples are food displays in delis, markets, restaurants or...

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Books Teens Like To Read – The Reviews In Their Own Words

Books Teens Like To Read – The Reviews In Their Own Words

  *  Articles On Mindful Parenting   It’s not only children who grow. Parents do too. As much as we watch to see what our children do with their lives, they are watching us to see what we do with ours. I can’t tell my children to reach for the sun. All I can...

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The Art Of Selling And Why Tell Stories

The Art Of Selling And Why Tell Stories

*   Stories are used to sell important ideas. Even companies selling yogurt have their origin story on the marketing label as a way to connect with potential customers - complete with green pastuers, beautiful cows - you get the drift. Stories help us connect...

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